The Key People You Need to Hire to Build an Effective Web Development Team: A Guide for Online Businesses

Your corporate website, whether it is used as an e-commerce platform or as a promotional tool, can make or break your brand’s reputation. It is your only means of connection with your potential customers. So, if your website takes forever to load, is hard to navigate, and has a lot of 404 pages, then you stand to lose sales.

This is why having a solid web development team is essential. Owners of small and medium businesses will benefit much from building a team composed of key people with specific and clearly laid-out responsibilities.

Hire these key people first to form a winning web development team:

Project Manager

This web development professional should be one of the first persons you must hire for your team. He will be the overall leader of the group and will be in-charge of managing not just the projects but also the individual team members, constantly communicating and following through with them until a project is completed.

You need someone who has excellent verbal and written communication skills, as the project manager will work with the client to get the requirements and project scope and understand the expectations on deliverables, timelines, and other critical matters. He must be able to communicate those things clearly to the team and stimulate a good exchange of ideas for the project within the team.

Aside from the ability to communicate well, find a project manager with at least 3 years of experience and solid leadership, organizational, and time management skills.

Systems Administrator

Your site needs a stable and secure environment to operate in, and that is what you need a good system administrator for. SysAdmins build, maintain, and secure the application, database, and web servers in the online infrastructure.

If your business runs on Microsoft, look for a Microsoft Certified Systems Engineer (MCSE) who has experience in handling Internet Information Server. On the other hand, for Unix environment, you will need someone with a background in Apache Web server and firewall. This professional must also have at least 4 years of experience in network administration.


Aside from knowledge of JavaScript and HTML, which is already a given, look for a webmaster with above-average written communication skills, which is crucial for coordinating with the project manager and client to identify the layout and content for the site.

Other qualifications to look for in a webmaster include the following:

  • At least 3 years of relevant experience
  • Familiarity with the OS that your business is using, as well as the server applications that operate on the server
  • Knowledgeable in Photoshop, VB scripting, and Flash animation
  • Understanding of SQL or any database engine and the way it communicates with the application server

Web Applications Developer

For web-based applications, you can count on an application developer to develop server side functionality. Hire someone with the following experience and skill set:

  • At least 2 years of experience
  • Good analytical and problem-solving skills
  • Experience with database development and IP networks, knowledge
  • Knowledgeable in Java, CGI, ASP, PERL, and other web programming languages

Once you have hired these key people, work on establishing your pool of project management team members. Forming a solid web development team may be challenging, but once you are done with it, the results delivered by the team will be very rewarding.